As the 2025 Formula 1 season approaches, several teams have revealed official name changes that signify strategic rebranding and new collaborations.

Racing Bulls F1 Team

The team previously known as Scuderia AlphaTauri has rebranded to the Visa Cash App Racing Bulls F1 Team, commonly referred to as Racing Bulls. This change signifies a return to the original "Racing Bulls" name, which was initially proposed but not implemented in 2024. The rebranding seeks to establish a more distinct identity for the team, which has faced some ambiguity regarding its name in recent years.

Williams Racing

In a last-minute rebranding effort, Williams Racing has announced that it will now compete under the name Atlassian Williams Racing. This change is a result of a new title sponsorship agreement with the publicly traded software firm Atlassian.

Scuderia Ferrari

Scuderia Ferrari has declared a multi-year title partnership with HP Inc., leading to the team's renaming as Scuderia Ferrari HP, effective from the 2024 Miami Grand Prix.

These rebranding initiatives illustrate the teams' strategies to strengthen their identities and align with new commercial partnerships as they gear up for the forthcoming season.