HE’S BACK: Kelenna Azubuike Named DPD Director of Player Development in Shocking Move

Chris DeMarco Out — Azubuike Returns to Shape Next Era of Golden State Warriors Greatness

In a move that has sent ripples through the NBA community, the Golden State Warriors have officially announced Kelenna Azubuike as their new Director of Player Development (DPD), replacing longtime staffer Chris DeMarco. The surprising shift comes as the franchise gears up for a new chapter following the departure of several key veterans and an urgent push to develop its young core.

Azubuike, a former Warriors swingman and longtime broadcaster for NBC Sports Bay Area, makes a dramatic return to the organization—not as a player, nor as a voice behind the mic—but as the architect shaping the future of Warriors talent.

“It’s surreal to be back,” Azubuike said in a statement. “This organization means everything to me. I’ve worn the jersey, I’ve told the story behind the scenes, and now I get to help build the next generation of greatness. I’m ready.”

From Chapel Hill to Chase Center

Though known for his NBA playing days, Azubuike recently completed an intensive leadership and coaching program based out of Chapel Hill, North Carolina—an experience that many insiders believe primed him for this very moment. His transition from media to front office has been deliberate, strategic, and now, complete.

“He’s a Warrior through and through,” said Warriors GM Mike Dunleavy Jr. “Kelenna brings a player’s perspective, a broadcaster’s understanding of the modern game, and a mentor’s heart. He’s exactly who we need to develop the culture and talent that defines our future.”

What This Means for the Warriors

Azubuike takes over a player development pipeline tasked with transforming raw potential into championship-caliber talent. With Jonathan Kuminga, Brandin Podziemski, and Moses Moody all entering critical stages of growth—and questions swirling around the post-Curry era—his influence could be pivotal.

Chris DeMarco, who had held the DPD role for several years and was a trusted assistant under Steve Kerr, reportedly stepped down voluntarily but remains close to the organization. While details are still emerging, sources suggest a desire for “new energy and direction” was at the heart of the decision.

A Vision for the Future

Azubuike’s appointment signals a strong cultural and developmental shift. Known for his work ethic, calm demeanor, and deep respect within the locker room, he is already earning praise from players past and present.

“He knows what it takes to win here,” said Warriors legend Draymond Green. “And more importantly, he knows how to reach young players where they are today.”

Whether this bold move will translate into the next dynasty remains to be seen. But one thing is clear: Kelenna Azubuike is back, and he’s ready to help lead the Golden State Warriors into a new era.