BREAKING NEWS: Heart Tack Hits Fiserv Forum Arene as former Milwauke bucks head coach Jason Kidd Returned to his former team as the Co-owner in a monemental…see morev
In a stunning and emotional turn of events that has rocked the NBA community and ignited excitement across the city of Milwaukee, former Milwaukee Bucks head coach and NBA Hall of Famer Jason Kidd has returned to the franchise — but this time in an even more powerful role. On Tuesday morning, Kidd was officially unveiled as the newest Co-Owner of the Milwaukee Bucks, during a grand press conference held inside the Fiserv Forum Arena.
The event, packed with journalists, fans, former players, and NBA executives, was nothing short of emotional. As Kidd took the stage to make his first public appearance since the deal was finalized, fans chanted his name, a moment reminiscent of his years of brilliance on and off the court.
A Monumental Return
Kidd, who served as head coach of the Milwaukee Bucks from 2014 to 2018, is widely credited with playing a pivotal role in shaping the early development of Giannis Antetokounmpo, now a two-time NBA MVP and global superstar.
But today’s news goes far beyond coaching.
Jason Kidd now becomes one of the few former players and coaches in NBA history to transition into ownership of a franchise, a move described by analysts as “historic,” “visionary,” and “a full-circle legacy moment.”
“It’s a dream come true,” Kidd said, holding back emotion. “Milwaukee gave me so much — as a coach, as a mentor, as a man. Now, I’m returning with a renewed purpose: to invest, uplift, and build something even greater with this community and team.”
The Details of the Deal
The co-ownership deal is reported to be valued at approximately $260 million, making Kidd a minority owner with significant influence over the team’s future direction — including player development, business operations, and community initiatives.
Sources close to the Bucks’ ownership group reveal that Marc Lasry and Wes Edens, the primary owners of the team, had been in discussions with Kidd for several months. The final agreement includes Kidd joining the Bucks’ Board of Governors, along with a strategic advisory role focused on player mentorship and community engagement.
NBA Commissioner Adam Silver offered his full support during the announcement:
“Jason Kidd is a basketball icon. His return to Milwaukee in this new role is not only historic — it reflects the evolving future of the league, where former players and coaches are empowered to lead at the ownership level.”
A Beloved Figure Returns Home
Jason Kidd’s journey with the Bucks may have ended in 2018 as head coach, but his influence never left. He was instrumental in guiding a young Giannis, helping him transition from a raw, lanky prospect into a rising superstar. Kidd’s tenure also saw the Bucks begin their climb back into playoff contention.
Milwaukee fans never forgot that impact.
“He believed in Giannis before the rest of the world did,” said longtime Bucks fan Tyler Henderson. “He made us believe again. Seeing him back — now as part-owner — it’s like a family reunion.”
In fact, when the news broke early Tuesday morning, fans immediately gathered outside the Fiserv Forum with posters and throwback jerseys. Some wept. Others screamed with joy.
The announcement comes at a time when the Bucks are also entering a new chapter — with recent roster changes, coaching shifts, and plans to expand their global brand.
Giannis Reacts
Giannis Antetokounmpo, currently the face of the franchise, reacted swiftly with a heartfelt message posted to Instagram:
“Coach. Mentor. Family. Welcome home, Jason. This is a moment for the city. This is a moment for all of us. Let’s build something even bigger.”
The emotional reunion between Giannis and Kidd is expected to reignite energy within the locker room and among the fan base.
The Larger Significance
Kidd’s return as co-owner also marks a major step in the ongoing efforts to diversify NBA ownership. With this move, he becomes one of the few Black minority owners in the NBA — a development that many hope will pave the way for more players, especially former athletes, to take on leadership roles off the court.
NBA legend Grant Hill, co-owner of the Atlanta Hawks, tweeted:
“Massive respect to Jason Kidd. Ownership matters. Representation matters. This is how you change the game — from within.”
Kidd’s Vision for the Bucks
During the press conference, Kidd outlined a three-pillar mission for his involvement:
- Basketball Excellence – “We’re going to support our players with every resource possible. From player development to mental wellness, we want to be the best franchise to play for.”
- Community Connection – “Milwaukee has heart. I want to work hand-in-hand with the community — education, housing, youth programs, and empowerment.”
- Global Expansion – “We want the Bucks brand to be more than basketball. We want it to inspire, from the U.S. to Europe, to Africa, to Asia.”
He also teased potential investment in a new training facility, as well as collaborations with international basketball academies, including programs in Africa and Australia.
What’s Next?
While day-to-day coaching will still be handled by the current staff, Jason Kidd is expected to attend all key games, team meetings, and be heavily involved in off-season strategy sessions.
The Bucks organization also announced a Jason Kidd Welcome Night for the upcoming season opener — a celebration that will include tributes, fan giveaways, and a special halftime ceremony.
Final Thoughts
What began as a shocking headline quickly became one of the most joyous and transformative announcements in recent NBA memory. Jason Kidd’s journey — from floor general, to head coach, to franchise co-owner — is a testament to vision, legacy, and leadership.
As the Fiserv Forum lit up with green and white confetti and fans cheered through the streets of Milwaukee, one message was clear:
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