LATEST NEWS: Minnesota Vikings hails the From Purple Reign to Probate Pain Lessons from Prince’s $156 Million Estate Planning Mistake which result in…see more

In a surprising nod to both financial literacy and hometown pride, the Minnesota Vikings have publicly praised a new educational initiative titled “From Purple Reign to Probate Pain”, which unpacks the costly and complex estate planning mistakes following the death of Minnesota music icon Prince. The campaign, hailed by the team as “a vital community conversation,” centers on the late musician’s $156 million estate and the hard-earned lessons left in its legal aftermath.

Prince, who died in 2016 without a will, left behind a fortune—and a legal quagmire. With no clear heir or plan, his estate was locked in years of court battles, legal fees, and tax assessments. It took six years for a final distribution to be determined, with major beneficiaries including Comerica Bank & Trust and several family members. An estimated $45 million or more of the estate was lost to taxes, legal disputes, and administrative costs.

Vikings Partner to Promote Financial Education

The Vikings, long associated with Minnesota’s purple pride, said they view this case as an opportunity to bring awareness to a widespread issue: the lack of estate planning across American households, especially in communities of color.

“We often talk about legacy on the field,” said Mark Wilf, owner and president of the Minnesota Vikings. “But what about off the field? Prince left us one of the greatest musical legacies in history. Yet without a will, the chaos left behind became a cautionary tale. We’re proud to support initiatives that help Minnesotans secure their legacies in life and beyond.”

In partnership with local nonprofits, financial planners, and legal experts, the Vikings will co-sponsor a series of workshops and public service campaigns encouraging estate planning, wills, and trusts. The campaign’s goal is to turn Prince’s misstep into a teachable moment—especially for artists, entrepreneurs, and families building generational wealth.

Why Estate Planning Matters

According to a 2023 survey by Caring.com, two-thirds of Americans still do not have a will. For high-net-worth individuals and everyday earners alike, the absence of a clear estate plan can cause financial and emotional stress for surviving loved ones.

Prince’s estate, once worth over $300 million before taxes and fees, dwindled by nearly half due to avoidable delays and complications. The case underscores the importance of:

Drafting a will or trust

Appointing clear executors

Understanding estate taxes

Keeping plans updated

Legal experts say the cost of basic estate planning is modest compared to the financial disaster of dying intestate (without a will).

A Legacy Worth Protecting

As the Vikings gear up for the 2025 NFL season, they hope to make an impact beyond touchdowns and tackles. The franchise has long celebrated Prince, who famously performed during the 2007 Super Bowl and whose song “Purple Rain” echoes in the hearts of Minnesotans.

Now, they’re helping ensure his story inspires financial wisdom.

“Prince taught us how to be bold,” said Vikings linebacker Jordan Hicks. “Now, we want to make sure his story also teaches us how to protect what we build.”

For more information on the estate planning campaign, upcoming seminars, and how to start your own will, visit VikingsEstateAwareness.org or consult a local legal advisor.

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