BREAKING NEWS: Wisconsin Badgers Legend Ron Dayne Returns as Chief Operating Officer In a monumental announcement, Wisconsin Badgers General manager Marcus Sedberry and family has officially declared that Ron Dayne the legendaryRunning back and long-time face of the franchise, will return to the organization in 2025 as Senior coaching..……. see more

BREAKING NEWS: Wisconsin Badgers Legend Ron Dayne Returns as Chief Operating Officer

In a move sending shockwaves across the college football landscape, Wisconsin Badgers General Manager Marcus Sedberry and his family have officially announced that Ron Dayne, the legendary former running back and Heisman Trophy winner, will rejoin the program in 2025 — this time in an executive leadership role as Chief Operating Officer (COO) and Senior Coaching Advisor.

Dayne, affectionately known as “The Great Dayne,” is widely considered one of the most iconic players in Wisconsin football history. His return marks a full-circle moment more than two decades after leading the Badgers to back-to-back Rose Bowl victories and shattering the NCAA career rushing yards record.

“Ron Dayne is Wisconsin football,” said Sedberry during the press conference held Monday morning at Camp Randall Stadium. “His impact on and off the field has been unmatched, and bringing him back into the fold in this leadership capacity is not just about honoring the past — it’s about building the future.”

A New Era of Leadership

As COO, Dayne will oversee internal operations, player development programs, and alumni engagement — with a focus on bridging generational gaps between current players and Badger legends. He’ll also serve as Senior Coaching Advisor, working closely with the coaching staff on offensive strategy, running back mentorship, and community outreach.

“This program gave me everything,” Dayne said, visibly emotional. “It’s an honor to come back home — not just to give back, but to help shape the next generation of Badgers who bleed red and white just like I do.”

The Legacy Returns

Dayne, who won the Heisman in 1999, remains a beloved figure in Wisconsin sports. Known for his bruising running style and humble demeanor, he rushed for over 7,000 yards in his college career — a record that still stands in NCAA history books (counting bowl games). After his time in the NFL, Dayne has remained active in the Madison community and has been a vocal advocate for student-athletes and wellness initiatives.

What This Means for the Program

With Dayne stepping into this hybrid leadership role, insiders say the move signals a shift toward culture-building and deeper ties with Badger alumni. Coach Luke Fickell, who’s led the team since 2023, expressed excitement at the prospect of working with the former star.

“Ron brings unmatched experience, credibility, and heart. He knows what it means to win here — and more importantly, what it means to represent this program with integrity,” Fickell said.

Fans and alumni alike are buzzing on social media, with hashtags like #DayneReturns and #OnWisconsin trending within hours of the announcement.