
The news was revealed during a special gathering at the club’s training complex, where players, staff, and supporters celebrated what many are calling one of the most heartwarming moments in recent club history.
Nuno Espírito Santo spoke with pride about the appointment.
“Sir Geoff Hurst represents everything this football club stands for — passion, excellence, loyalty, and history. Having him return to West Ham in this important role will inspire everyone associated with the club.”
The announcement was met with thunderous applause from supporters, many of whom regard Hurst as one of the greatest figures ever to wear the famous claret and blue shirt.
Speaking after the confirmation, Hurst expressed his delight at returning to help the club he loves.
“West Ham has always been home to me. This club gave me so many unforgettable memories, and I’m honoured to return and contribute in a new way. I look forward to working with the players, staff, and supporters as we continue building a bright future together.”
Sources inside the club indicate that Hurst’s new responsibilities will include mentoring young players, supporting community initiatives, representing the club at major events, and helping preserve the proud traditions that have defined West Ham for generations.
Fans immediately flooded social media with messages of celebration, describing the announcement as “the best news of the year” and “a perfect reunion between a legend and his club.”
Current players are also said to be excited about the opportunity to learn from one of football’s most respected figures, with several squad members reportedly eager to hear stories and advice from the iconic former striker.
As West Ham United continues its ambitions both on and off the pitch, the return of Sir Geoff Hurst has brought a renewed sense of optimism and pride throughout the club.

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