BREAKIN NEWS: Excitement Hits Crypto com Arena stadium as Los Angeles Lakers head coach JJ Redick announced the Return of former legend Magic Johnson who will take over an off field position as the new….see more

In a shocking and emotional announcement today, Los Angeles Lakers head coach JJ Redick revealed that Lakers icon Magic Johnson is officially returning to the organization in an off-court executive role, taking on the title of President of Basketball Culture and Strategy.

The announcement was made during a surprise media briefing at Crypto.com Arena, just weeks before the start of the new NBA season. Redick praised the move as a “historic reunion that bridges generations of Lakers greatness.”

“Magic’s insight, legacy, and leadership will be invaluable—not only to our players but to the culture we’re building here,” said Redick.

Magic Johnson, who previously served as Lakers’ President of Basketball Operations from 2017 to 2019, expressed his excitement at the opportunity to return in a role that blends mentorship, strategy, and cultural leadership.

“I’ve always bled purple and gold. Coming back to help shape the future of this franchise while honoring its past—it’s a dream,” said Johnson.

Lakers GM Rob Pelinka confirmed that Magic will be involved in player development, team-building strategy, and community engagement, acting as a “bridge between the locker room and the front office.”

❤️ 2. Emotional / Human Interest Story:

“He’s Back!”: Tears and Cheers as Magic Johnson Returns to Lakers Family

LOS ANGELES – The Magic is Back

An eruption of cheers filled Crypto.com Arena today as JJ Redick, the Lakers’ new head coach, announced that Magic Johnson, the heart and soul of the franchise for over four decades, is making a triumphant return to the team.

But this time, it’s off the court.

The Lakers legend will now serve as the President of Basketball Culture and Strategy, a unique role crafted to allow Magic to mentor players, support leadership, and influence the Lakers’ identity from the inside out.

Fans in attendance couldn’t hold back their emotions. Some cried. Some cheered. All stood to honor the return of a man who is more than just a former player—he’s family.

Magic, speaking with passion, said, “The Lakers gave me everything. It’s only right I give back in every way I can.”

Social media instantly lit up with #MagicReturns and #LakerForLife trending across platforms. NBA players, both past and present, applauded the move, calling it “exactly what the league needs.”

🧠 3. Opinion / Editorial:

Magic’s Return Isn’t Just Nostalgia—It’s Strategy

By [Author Name] | ESPN Contributor

When JJ Redick took the reins as head coach of the Lakers, some questioned how a former player with no coaching experience could rebuild a championship team. Today, Redick gave us an answer—and it came in the form of Earvin “Magic” Johnson.

Magic’s new role as President of Basketball Culture and Strategy is not just symbolic—it’s strategic genius.

Why? Because no one embodies Lakers culture better than Magic. He understands pressure. He understands success. And perhaps most importantly, he understands people.

In an age where locker room dynamics can make or break a season, Magic’s presence gives this young Lakers roster a true north star. He’s not just there to reminisce—he’s there to influence, guide, and lead.

The Lakers aren’t just building a roster. They’re rebuilding an identity. And with Magic Johnson back in the fold, the magic might just be back in L.A.