BREAKING NEWS: Edmonton oilers ice hockey team former CEO Patrick LaForge returned to his former team as senior…..see more

In a stunning development that has sent waves through the hockey world, Patrick LaForge, the former CEO of the Edmonton Oilers, is making a high-profile return to the organization. LaForge has been appointed Senior Advisor to the Chairman and Executive Leadership, the Oilers Entertainment Group (OEG) announced today.

The move marks a full-circle moment for LaForge, who played a pivotal role in reshaping the Oilers’ brand and business operations during his original tenure from 2000 to 2015. Known for his visionary leadership, LaForge was instrumental in securing the development of Rogers Place, one of the NHL’s premier arenas, and transforming the Oilers into a major commercial force within the league.

“Coming Home”

In a statement released by the Oilers, LaForge expressed enthusiasm about his return:

“It feels like coming home. The Oilers have always held a special place in my heart, and I’m excited to contribute once again to a franchise and a city that mean so much to me,” said LaForge. “This organization is on the brink of greatness, and I hope to lend my experience and insights to help get us there.”

A Strategic Move Amid a New Era

LaForge’s return comes at a critical juncture for the Oilers, who are currently building on the momentum of back-to-back deep playoff runs. With a roster led by superstars like Connor McDavid and Leon Draisaitl, and under the guidance of a refreshed front office, the Oilers are poised for championship contention.

OEG Chairman Bob Nicholson welcomed LaForge back, highlighting the strategic significance of the hire:

“Patrick brings unparalleled experience and a deep understanding of our market, fanbase, and the business of hockey. As we navigate the future of the franchise—on and off the ice—his leadership will be an invaluable asset.”

Legacy of Leadership

During his previous tenure, LaForge helped elevate the Oilers brand to international prominence. He spearheaded several community outreach programs and led the team through the NHL’s 2004–05 lockout with strong communication and public engagement strategies. His role in launching the Heritage Classic in 2003—the first outdoor NHL game of the modern era—is still widely celebrated.

In his new advisory role, LaForge will focus on strategic partnerships, organizational growth, and special projects tied to community development and legacy initiatives. Sources within the team suggest he may also play a role in guiding the Oilers’ long-term planning around future NHL events in Edmonton.

Fan Reactions Mixed but Hopeful

News of LaForge’s return has ignited a flurry of reactions from fans and hockey insiders. While some have raised questions about bringing back a former executive in a new era, many longtime fans see the move as a blend of experience and ambition.

“He knows the culture. He knows what it means to be an Oiler,” said lifelong fan Greg Morrison. “If he can help push this team to a Stanley Cup, I say welcome back.”

What’s Next?

With the 2025–26 NHL season fast approaching, all eyes will be on Edmonton—not just for their on-ice performance, but also for how this seasoned executive can shape the franchise’s trajectory.

For now, one thing is clear: Patrick LaForge is back in Oil Country, and he’s ready to help write the next chapter in Oilers history.