BREAKING NEWS: Excitements Hit Fiserv Forum Stadium as former Boston Celtics legend Larry Bird, has Returned to his former team as a senior coaching…see more

In a stunning and unexpected development that has rocked the basketball world, NBA legend Larry Bird is making his return to the Boston Celtics—this time not as a player, but as a Senior Coaching Advisor. The announcement came during a high-energy press event at the Fiserv Forum Stadium, where the Celtics are preparing for a key preseason exhibition game.

Bird, a three-time NBA champion and widely regarded as one of the greatest players in basketball history, will join the Celtics’ coaching staff in a senior advisory role, bringing decades of experience, leadership, and championship pedigree back to the storied franchise he helped define during the 1980s.

A Hero’s Return

Fans at the Fiserv Forum erupted in cheers as Bird took the stage, greeted by former teammates, current players, and Celtics executives. Wearing a classic green-and-white Celtics warm-up jacket, the 68-year-old icon appeared moved by the reception.

“The Celtics are in my blood,” Bird said. “This team gave me everything, and now I want to give back in any way I can. I’m here to help these young guys understand what it means to wear that jersey.”

Celtics Looking to Reignite Championship Spirit

The move comes as the Celtics aim to reignite their championship aspirations following several deep playoff runs that fell short of an NBA title. Team President Brad Stevens, who played under Bird’s leadership when Bird was head coach of the Indiana Pacers, called the hire “a homecoming that will inject wisdom, discipline, and grit into our locker room.”

“Larry Bird is the embodiment of Celtics pride. Having him back on the sideline—even in an advisory role—gives us an edge that stats can’t measure,” Stevens said.

Not Just Symbolic

While some may view Bird’s return as a ceremonial gesture, sources close to the team say he will play an active role in strategic planning, player development, and mentoring both coaches and players alike. Head Coach Joe Mazzulla welcomed the move, calling Bird “a true basketball savant.”

“We’re not bringing Larry in just for nostalgia,” Mazzulla said. “He’s going to challenge us, push us, and most importantly, help us win.”

Fan Reaction and NBA Impact

Social media has exploded with reactions from fans, players, and analysts, with “Larry Legend” trending within minutes of the announcement. Celtics fans have taken to platforms like X (formerly Twitter) and Instagram to express joy, hope, and renewed belief in the team’s future.

Former rivals and teammates also chimed in. Magic Johnson tweeted:

“Welcome back to the court, Larry! The league is better when legends lead. Can’t wait to see what you do in Boston.”

Looking Ahead

The Celtics are entering the 2025–2026 season with high expectations and now, with Larry Bird in the fold, those expectations have taken on historic weight. The Celtics haven’t won a championship since 2008—but with a renewed commitment to tradition and greatness, the green banner might soon rise again.