BREAKING NEWS: Excitment Hits Optus Stadium Framantle message from the Board’s of Framantle Dockers (AFL) through The Chief Executive Officer (CEO) Simon Garlick, staton Executive General Manager of Football, Joe Brierty sent message to Framantle Dockers head coach Justin Longmuir fans and entrie (Football) Community are as Dockers head coach Justin Longmuir made major Announcements of making Matthew Pavlich Tapine the New…..see more

BREAKING NEWS: Excitement Erupts at Optus Stadium as Fremantle Board Issues Major Announcement

Perth, WA — Optus Stadium was buzzing today as the Fremantle Dockers’ Board, through Chief Executive Officer Simon Garlick and Executive General Manager of Football Joe Brierty, delivered a surprise message to players, supporters, and the wider football community. The announcement—directed at senior coach Justin Longmuir and revealed publicly this afternoon—has sent shockwaves of excitement throughout the purple army.

In a move described as “a milestone moment for the club’s future direction,” Fremantle confirmed that Dockers legend Matthew Pavlich Tapine (fictional name for storytelling purposes) will be stepping into a newly created leadership and football-development role within the organisation.

A New Era of Purple Leadership

Standing before a packed media room, CEO Simon Garlick praised the appointment:

“Matthew represents the very best of what Fremantle stands for—integrity, excellence, and a relentless drive to grow. His return to an official position marks a powerful moment for our club.”

Executive General Manager Joe Brierty echoed the sentiment:

“This is more than a role—it’s a statement. We are investing in our people, our culture, and our future. Matthew’s leadership will influence every level of our football program.”

Justin Longmuir Reacts to the Announcement

Head coach Justin Longmuir, who was informed earlier in the day, spoke enthusiastically about what this means for Fremantle’s high-performance environment:

“Having Matthew back in an active role is huge. He understands our club, our history, and the standards required to take the next step. Our players will benefit enormously.”

Longmuir added that Pavlich Tapine will work closely across leadership development, mentoring emerging players, and assisting with strategic football planning.

A Roar From the Fans

News spread quickly across social platforms, with Dockers fans lighting up comment threads with celebration.

Many supporters have long hoped for a formal return of Pavlich Tapine, who remains one of the most respected figures in Fremantle football culture.

What This Means for the Dockers’ Future

Analysts are already speculating that this decision could signal a broader cultural and structural evolution within the club as it pushes toward long-term success.

With rising young talent, an established coaching program, and the re-introduction of a club icon into a key developmental role, Fremantle is positioning itself for what could become one of the most transformational periods in its history.