BREAKING NEWS: Excitments Hit Great Colonial Life Arena stadium as former Head coach South Carolina Gamecocks men’s basketball legend Frank Martin has Returned to former team as a Senior coaching……..see more

BREAKING NEWS: Excitement Hits Colonial Life Arena as Gamecocks Legend Frank Martin Returns as Senior Coaching Advisor

Columbia, SC – July 23, 2025 — In a move that has sent shockwaves through the college basketball world and reignited Gamecock pride, Frank Martin, the fiery and beloved former head coach of the South Carolina Gamecocks men’s basketball team, is officially returning to the program — this time as a Senior Coaching Advisor.

The announcement came during a surprise press conference held this morning at Colonial Life Arena, where fans, alumni, and media packed the venue to witness the emotional homecoming of one of the most transformative figures in South Carolina basketball history.

“This is where I belong,” Martin said, fighting back emotion. “Columbia isn’t just where I coached. It’s where I built a family — on and off the court. I’m proud to be back.”

A Coach Who Changed the Game in Columbia

Frank Martin first took over the Gamecocks in 2012 and spent 10 seasons at the helm, leading the team to a historic Final Four run in 2017 — a feat that still stands as the program’s greatest accomplishment.

Known for his passionate sideline presence, intense defensive schemes, and deep player relationships, Martin compiled a legacy in Columbia that extended far beyond wins and losses.

“Coach Martin made us believe,” said former Gamecock and NBA player Sindarius Thornwell. “He didn’t just coach — he fought for us.”

Martin parted ways with the program in 2022 and later served as head coach at UMass, but his heart always remained in South Carolina. Today’s return marks the rekindling of a powerful bond between coach and community.

What Martin’s New Role Means

According to Athletic Director Ray Tanner, Martin will serve as Senior Coaching Advisor, working closely with current head coach Lamont Paris, mentoring players, advising on strategy, and supporting recruiting and player development.

“Coach Paris has our full confidence,” Tanner said. “This move isn’t about changing direction — it’s about strengthening what we’re already building. Frank brings experience, passion, and a deep love for this program.”

Martin echoed the sentiment, making it clear he’s here to support, not to overshadow.

“This is Lamont’s team,” Martin said. “I’m here to assist in any way I can — to offer perspective, wisdom, and love for this university.”

Fans Light Up Social Media: “The General is Back!”

Almost instantly, #FrankIsBack and #WelcomeHomeCoachMartin began trending across social media platforms. Gamecock fans flooded Twitter, Instagram, and TikTok with emotional tributes, throwback highlights, and messages of support.

“Coach Martin returning? That’s the best thing to happen to Gamecock basketball in years,” one fan wrote. “You can’t keep a legend away from home forever.”

Even South Carolina Governor Carla Simmons chimed in, tweeting:
“Frank Martin helped put SC basketball on the map. Thrilled to see him back where he belongs!”

A Boost Ahead of a Pivotal Season

The Gamecocks, under Coach Paris, have been gaining momentum with a strong recruiting class and an improved showing in SEC competition. Martin’s presence is expected to inject even more confidence and maturity into the locker room.

“Having Coach Martin around is like adding a Hall of Fame mindset to the building,” said Coach Paris. “Our players are excited, our staff is excited, and I couldn’t be happier to welcome him back.”

Looking Ahead

Martin will begin his duties immediately and is expected to travel with the team during select non-conference and SEC games. He will also be involved in community outreach, alumni relations, and mentorship programs for student-athletes.

“I’m not here for the headlines,” Martin emphasized. “I’m here to help young men grow, compete, and represent this university with pride. That’s always been my mission.”

Colonial Life Arena was electric today — not for a game, but for a new chapter. And with Frank Martin back in the building, the Gamecocks are writing it with heart, grit, and belief.