BREAKING NEWS: Excitments Hit Great  Williams-Brice Stadium as former Head coach South Carolina Gemock legend Frank Martin has Returned to His former team as a senior coaching…..see more    

Columbia, SC — A wave of excitement swept through Gamecock Nation today as news broke that former South Carolina men’s basketball head coach Frank Martin is officially returning to the program — this time in a senior coaching advisory role.

Martin, who led the Gamecocks to their first-ever Final Four appearance in 2017, is a beloved figure in Columbia and among South Carolina fans nationwide. His return marks a major moment for the University of South Carolina athletic department, and reactions from fans and former players have been overwhelmingly positive.

While details are still emerging, sources within the athletics department confirm that Martin’s role will focus on mentoring current coaching staff, recruiting strategy, and team culture development — areas where he’s considered a master tactician and motivator.

“Frank Martin is a Gamecock through and through,” said Athletics Director Ray Tanner. “His passion, leadership, and commitment to our university have never wavered. We’re thrilled to welcome him back into the fold.”

Martin coached at South Carolina from 2012 to 2022, amassing 171 wins and transforming the program into a national contender during his tenure. His fiery style, tough defense, and emotional investment in his players made him a fan favorite — and his influence continues to be felt in Columbia.

Although Williams-Brice Stadium is typically associated with Gamecock football, today it served as the epicenter of fan celebration. Supporters gathered in droves, waving garnet and black flags, chanting Martin’s name, and expressing hope that his presence will spark a new era of excellence across all Gamecock athletics.

“I cried when he left,” said longtime fan Brenda Holloway. “And I cried again today — tears of joy. This just feels right.”

Whether his role will expand further in the future remains to be seen, but for now, one thing is certain: Frank Martin is home again.

Stay tuned for more updates as this story develops.