BREAKING NEWS: In an explicit turn of events the St Louis Blues ice hockey Super star center Robert Thomas signs $25 million endorsement deal with Powerade but in his generosity act has donated $13 million to St Louis Blues ice hockey To….

In an explicit turn of events the St Louis Blues ice hockey Super star center Robert Thomas signs $25 million endorsement deal with Powerade but in his generosity act has donated $13 million to St Louis Blues ice hockey To….

In a stunning and heartfelt move that’s making waves across the sports world, St. Louis Blues star center Robert Thomas has signed a lucrative $25 million endorsement deal with Powerade — and in a remarkable act of generosity, he has pledged more than half of that amount, $13 million, back to the very organization that shaped his career: the St. Louis Blues.

The deal, one of the largest individual endorsement contracts ever signed by an NHL player, marks a significant milestone not only for Thomas but for the sport of hockey itself, which often sees less commercial exposure than leagues like the NBA or NFL. Powerade, known globally for its connection with elite athletes and intense competition, is aiming to strengthen its foothold in the hockey world — and they’ve chosen one of its brightest young stars to lead the charge.

But what has truly captivated fans and the broader sports community isn’t just the size of the contract — it’s what Thomas decided to do with it.

“It’s About Giving Back”

In a press conference held earlier today at the Enterprise Center, a visibly humble Thomas addressed the media, flanked by Powerade executives and Blues team management.

“I’ve been incredibly blessed to be a part of this city and this organization,” Thomas said. “When this opportunity came up with Powerade, I knew right away that I wanted to use it as a chance to give something meaningful back to the team that believed in me from the beginning. St. Louis is my hockey home, and this is my way of investing in its future.”

The $13 million donation, which sources confirm will go directly into the Blues’ player development, community programs, and facilities upgrades, is one of the largest private contributions ever made by an active professional athlete to their own team.

A Franchise Player On and Off the Ice

Thomas, 26, has emerged as a central figure in the Blues’ long-term vision. Since being drafted 20th overall in 2017, he has steadily become one of the most skilled and dependable centers in the league. Known for his vision, leadership, and elite playmaking, Thomas recently completed another stellar season, tallying 84 points and earning his second All-Star selection.

Now, his off-ice leadership is capturing just as much attention.

Blues General Manager Doug Armstrong praised Thomas’s gesture. “We always knew Robert was a special player. But this act of generosity is something that goes beyond hockey. It’s legacy-defining,” Armstrong said. “What he’s done here will impact generations of players, staff, and fans.”

Powerade’s Big Play

For Powerade, the deal is a bold step into the hockey world, and the company is clearly positioning Thomas as a central figure in their upcoming global campaign.

“Robert embodies the kind of athlete we want to align with — driven, talented, and incredibly grounded,” said Powerade’s VP of Global Marketing, Elena Rivera. “He’s not only a phenomenal player but also a role model. We’re proud to have him lead our brand into the next chapter.”

As part of the agreement, Thomas will appear in a series of national commercials, social media campaigns, and community engagement events, including initiatives aimed at youth sports programs in the U.S. and Canada. Sources close to the deal say that Thomas personally requested that a portion of Powerade’s marketing budget be directed toward grassroots hockey development.

Community First

Thomas’s donation isn’t the first time he’s given back — he’s long been involved in local charities and youth outreach in the St. Louis area — but this move has elevated his status as not just a franchise player, but a community icon.

Local fan groups are already organizing “Thank You, Robert” nights, while social media has erupted with praise from teammates, former players, and fans across the league.

“Players like him don’t come around often,” tweeted Blues captain Brayden Schenn. “Incredible teammate, even better person.”

The Road Ahead

With the new NHL season approaching, Thomas has made it clear that his focus remains firmly on the ice.

“I’m excited about what’s coming for the Blues,” he said. “We have the talent, the heart, and now — even more than before — we have the resources to build something great.”

And thanks to one player’s extraordinary act of generosity, the future in St. Louis just got a whole lot brighter.