DEAL ACCEPTED: North Carolina Tar Heels Power Forward Drake Powell Signs a Multi-Year NIL Deal with Jordan Brand
Chapel Hill, NC — June 18, 2025
North Carolina Tar Heels power forward Drake Powell has officially signed a multi-year Name, Image, and Likeness (NIL) endorsement deal with Jordan Brand, making him one of the highest-profile college basketball players to join the iconic label.
The deal, which sources say includes a mix of cash compensation, performance incentives, and exclusive apparel perks, further cements Powell’s rising status in the college basketball world and deepens the legendary connection between the UNC program and Michael Jordan’s signature brand.
“It’s a dream come true,” Powell said in a statement. “Wearing the Jumpman logo means something special at Carolina. To now represent Jordan Brand at a personal level is an honor I don’t take lightly.”
Powell, a 6’6” forward and five-star recruit from Pittsboro, North Carolina, made an immediate impact during his freshman season, known for his explosive athleticism, defensive versatility, and high basketball IQ. His standout performances have made him a projected lottery pick in the 2026 NBA Draft.
Jordan Brand, a long-time partner of UNC Athletics, praised Powell for his character, talent, and potential. “Drake represents everything we value—excellence, work ethic, and the drive to be great,” said a company spokesperson.
With this deal, Powell joins an elite list of Jordan Brand athletes, including current NBA stars and fellow Tar Heel alumni.
DEAL ACCEPTED: North Carolina Tar Heels Power Forward Drake Powell Signs a Multi-Year NIL Deal with Jordan Brand
Chapel Hill, NC — June 18, 2025
North Carolina Tar Heels power forward Drake Powell has officially signed a multi-year Name, Image, and Likeness (NIL) endorsement deal with Jordan Brand, making him one of the highest-profile college basketball players to join the iconic label.
The deal, which sources say includes a mix of cash compensation, performance incentives, and exclusive apparel perks, further cements Powell’s rising status in the college basketball world and deepens the legendary connection between the UNC program and Michael Jordan’s signature brand.
“It’s a dream come true,” Powell said in a statement. “Wearing the Jumpman logo means something special at Carolina. To now represent Jordan Brand at a personal level is an honor I don’t take lightly.”
Powell, a 6’6” forward and five-star recruit from Pittsboro, North Carolina, made an immediate impact during his freshman season, known for his explosive athleticism, defensive versatility, and high basketball IQ. His standout performances have made him a projected lottery pick in the 2026 NBA Draft.
Jordan Brand, a long-time partner of UNC Athletics, praised Powell for his character, talent, and potential. “Drake represents everything we value—excellence, work ethic, and the drive to be great,” said a company spokesperson.
With this deal, Powell joins an elite list of Jordan Brand athletes, including current NBA stars and fellow Tar Heel alumni.
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