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In a bold move to redefine Australian Rules football’s match-day experience, Collingwood Football Club has officially approved a $755 million stadium renovation project for the iconic Melbourne Cricket Ground (MCG), ESPN has confirmed. Set to begin in 2025, the historic upgrade will modernize key areas of the stadium and enhance fan engagement while preserving the rich heritage of one of sport’s most revered venues.

A New Era for the Magpie Army

Although the MCG is shared by multiple teams, Collingwood has been a driving force behind this renovation plan, collaborating closely with the Melbourne Cricket Club, Victorian Government, and the AFL. The club’s influence and massive supporter base have helped fast-track this transformative project — one that aims to keep the MCG among the world’s premier sporting venues.

Key features of the renovation include:

• A fully upgraded Great Southern Stand, including new seating, wider concourses, and modern amenities

• Immersive digital fan zones, integrating augmented reality experiences and Magpie-specific content

• Expanded corporate suites and function spaces, boosting year-round usability

• Enhanced accessibility and transport integration, including new tram and rail links

• Sustainable energy systems, with a commitment to carbon neutrality by 2030

Collingwood President Jeff Browne said:

“This isn’t just about upgrading a stadium. It’s about delivering a world-class experience for our members, our fans, and the future of the game. The MCG is the beating heart of Australian sport — and we’re making sure it stays that way.”

Public and Private Collaboration

The $755 million price tag will be split between multiple partners:

• Significant investment from the Victorian Government

• Contributions from the MCC and AFL

• Private sponsorship and naming rights deals brokered by Collingwood FC

• A portion supported by future ticket revenue and tourism bonds

Officials expect the upgrade to bring over $2 billion in economic activity to Victoria over the next decade, through job creation, increased tourism, and global event hosting.

Timeline and Goals

Construction is expected to begin in late 2025, with a phased rollout that ensures the MCG remains operational for key AFL seasons and events like the AFL Grand Final and Boxing Day Test.

Target milestones include:

• Initial site works and demolition of the old Great Southern Stand (2025–2026)

• Opening of new public and digital fan areas (by early 2027)

• Full project completion in time for the 2028 AFL season

Global Aspirations

This renovation strengthens Melbourne’s bid to host more global events, with talks already underway for:

• FIFA World Cup fan activations (2026)

• Possible NFL or international rugby exhibitions

• Expanded cricketing and esports competitions

With the MCG upgraded, Collingwood and the AFL are also eyeing more international broadcasts and fan engagement opportunities, particularly in the U.S. and Asia.

Final Thoughts

Collingwood’s approval of the $755 million renovation plan marks a transformative moment for both the club and the city of Melbourne. By blending heritage with innovation, and passion with progress, the Magpies are ensuring their home — and the MCG — continues to soar for generations to come.