GREAT NEWS: Craig McRae the head coach of Collingwood magpies has made a heartwarming request to the AFL community, he is asking…. read more

In a touching moment that has resonated across the AFL world, Collingwood Magpies head coach Craig McRae has issued a heartfelt request to supporters, fellow clubs, and the wider football community—one that goes beyond wins, losses, and the thrill of the game.

“Let’s bring kindness back to footy.”

Speaking after a community event held at the AIA Centre, McRae shared that his recent experiences in junior football clinics and grassroots programs had inspired him to make a broader appeal.

“Footy is at its best when it connects people,” McRae said. “I’ve seen kids light up just being part of something bigger. My request is simple:
Let’s make kindness our trademark—on the field, in the stands, and online.”

Uniting the Community Beyond Rivalries

McRae emphasised that rivalries are a treasured part of the game, but they should never overshadow respect. He encouraged supporters to champion positive behaviour:

• Celebrate your team without tearing others down
• Encourage young umpires and volunteers
• Create safe spaces at games for families
• Support mental-health awareness across clubs

“Whether you’re in black and white or any other colours, we’re part of the same footy family,” he said.

Players Back the Message

Several Collingwood players echoed McRae’s sentiment, noting that the pressures of modern sport—particularly social media scrutiny—make kindness more important than ever.

One senior player commented,

“When ‘Fly’ talks about community, you listen. He’s not just coaching footy; he’s coaching people.”

AFL Fans Respond With Warmth

Within hours, supporters from clubs across the league had shared McRae’s message, thanking him for taking a stand and reminding fans what sport is truly about: connection, joy, and shared passion.

Some fans pledged to model better behaviour online, while others volunteered to help run junior clinics or club community days.

A Simple Request With a Big Impact

McRae’s call for kindness may be simple, but it has clearly touched a nerve in the AFL community. At a time when tensions on and off the field can run high, his message has struck a refreshing and much-needed chord.