THIS IS THE BEST NEWS WE COULD HOPE FOR: Collingwood Australian Football League (AFL) Legend Kevin Sheedy has Returns as Chief Executive Officer In a monumental announcement, Collingwood Head Coach Craig McRae family And AFL Community has officially declared that H……. view more

In a monumental announcement that has stunned the footy world…

Collingwood Football Club has pulled off the unthinkable: AFL legend Kevin Sheedy is officially returning to the game — as the new Chief Executive Officer of the Magpies.

Yes, you read that correctly. In scenes that could only be described as historic, Collingwood Head Coach Craig McRae, surrounded by his family and flanked by club leadership, broke the news at a surprise press conference earlier today.

“We didn’t just bring in a CEO,” McRae said, grinning ear to ear. “We brought in a mastermind. A living legend. Someone who knows what it means to build dynasties, not just win games.”

The announcement was met with thunderous applause from staff, players, and stunned journalists. Social media exploded within minutes. The AFL community is calling it “the greatest off-field signing in modern football history.”

🖤 A SHOCK MOVE THAT’S UNITED THE FOOTY WORLD

Though Kevin Sheedy made his mark at Essendon and GWS, insiders say his respect for Collingwood and its tradition goes back decades. Now, after years as an AFL ambassador and mentor to countless players and coaches, Sheedy is stepping back into a front-line role — and he’s doing it in black and white.

In his first words as CEO, Sheedy didn’t hold back:

“I’ve coached, I’ve built clubs from scratch, and I’ve lived and breathed this game for over 50 years. But this… this feels like the final chapter I was always meant to write.”

🌟 AFL LEGENDS REACT: “SHEEDY’S BACK!”

Within hours of the announcement, messages of support and stunned celebration poured in from around the AFL:

• Eddie McGuire: “Kevin Sheedy as CEO of Collingwood? This is like Michelangelo painting one last masterpiece. Goosebumps stuff.”
• Nathan Buckley: “Sheeds brings genius, grit, and unpredictability — exactly what this club thrives on.”
• Gillon McLachlan: “No one has done more for the game. This move will ripple across the entire competition.”

🏆 WHAT’S NEXT FOR THE MAGPIES?

With Sheedy in the boardroom and McRae at the whiteboard, fans are already dreaming big — not just about flags, but about legacy. The Magpies are building something bigger than footy: a movement.

There are whispers of revamped club culture, junior development revolutions, and AFL-first innovations under Sheedy’s leadership.

The black and white army is rising again — and with Kevin Sheedy at the helm, the sky’s the limit.