TOUCH DOWN EARLIER: Former Edmonton oilers Head coach Jay woodcroft who is currently serving in the emerging role of on-air contributor and brand ambassador for Good Karma Brands’ ESPN Madison (WTLX) files divorce with his wife and explains his…..

In an unexpected turn of events, former Edmonton Oilers head coach Jay Woodcroft — now making a name for himself off the ice as an on-air contributor and brand ambassador for Good Karma Brands’ ESPN Madison (WTLX) — has officially filed for divorce from his wife. The news, confirmed earlier this week, marks a personal shift for Woodcroft, who has spent the better part of his career in the spotlight for his sharp hockey intellect and calm, measured demeanor behind the bench.

Woodcroft, known for his analytical approach to coaching and his ability to connect with players, has largely stayed private about his personal life. However, in a recent statement shared through his representatives, he offered a glimpse into his thoughts surrounding the separation.

“This has been a deeply personal and difficult decision,” Woodcroft said. “Like anyone, I’ve had to take a hard look at what balance and fulfillment mean at this stage in my life. My respect and care for my family remain unchanged, but sometimes growth means stepping into uncomfortable spaces.”

Since leaving the Oilers organization, Woodcroft has taken a measured approach to his career transition, embracing his new role in sports media and brand development. His work with ESPN Madison and Good Karma Brands has allowed him to stay close to the game he loves while expanding his reach beyond the rink. Listeners have praised his thoughtful commentary, particularly his ability to explain complex hockey dynamics in relatable, conversational terms.

Industry insiders suggest that Woodcroft’s move into broadcasting may signal a broader reinvention — both professionally and personally. While divorce can often carry a shadow of difficulty, those close to him describe the former coach as “focused, optimistic, and at peace” with his decision.

“Jay has always been a student of life as much as a student of the game,” said one colleague familiar with his work at ESPN Madison. “He’s channeling that same curiosity and discipline into this next chapter. It’s not about walking away from the past — it’s about building something new.”

Woodcroft’s story serves as a reminder that even those at the top of their professions face personal crossroads. For a man who built his career teaching resilience and adaptability to others, his current journey seems to reflect those very principles — learning, evolving, and embracing the unknown.

As Woodcroft continues to contribute to ESPN Madison’s growing platform, fans can expect to see more of his insight not just on hockey, but on leadership, growth, and navigating life’s unpredictable transitions — on and off the ice.