TOUCH DOWN: Sydney roosters GM Joe Kelly officially announced the Rooster’s net statutory profit for the financial year 2025….

The Sydney Roosters have marked another milestone off the field, with General Manager Joe Kelly officially announcing the club’s net statutory profit for the 2025 financial year, signalling continued stability and smart financial stewardship for one of the NRL’s most historic franchises.

Speaking at a media briefing at Roosters HQ, Kelly highlighted the organisation’s strong commercial position and praised the collective efforts of the club’s staff, partners, and supporters.

Strong Revenue Growth Driven by Membership and Partnerships

While specific figures were not disclosed in detail during the announcement, Kelly characterised the Roosters’ financial performance as “a clear step forward,” attributing much of the growth to three key areas:

• Record membership numbers, with a significant increase in season-ticket holders compared to previous years.
• Robust corporate partnerships, including renewals with long-term sponsors and the onboarding of new strategic partners in the tech and financial sectors.
• Consistent matchday revenues, boosted by strong home-crowd turnouts and the broader resurgence of live sport.

Kelly noted that the club’s ability to maintain commercial resilience in a fluctuating economic climate was “a testament to the loyalty and passion of the Roosters community.”

Investment in Pathways and High-Performance Programs

A notable portion of the club’s surplus has been reinvested into the Roosters’ development and high-performance systems. Kelly emphasised that sustainable success requires ongoing commitment to pathways—particularly as the NRL continues to evolve with expansion and intensified competition for talent.

Initiatives supported by the 2025 profit include:

• Enhanced junior development programs across the Eastern Suburbs and regional areas
• Upgrades to training and sports science facilities
• Increased support for the Sydney Roosters NRLW program, which continues to grow in profile and competitiveness

“These investments aren’t just for next season—they’re for the next decade of Roosters football,” Kelly said.

Community Commitment Remains a Priority

Beyond on-field and commercial success, the Roosters reaffirmed their dedication to community outreach. The 2025 financial year saw expanded participation in grassroots clinics, mental-health programs, school engagement, and charity partnerships.

Kelly described community work as “central to who the Roosters are” and confirmed that a portion of the club’s positive financial position would continue to support these programs going forward.

Looking Ahead to 2026

With the club’s books in a strong position, the focus now shifts to the 2026 NRL season. The Roosters aim to leverage their financial stability to remain competitive both on and off the field.

Kelly closed the announcement by acknowledging that while profits are important, the ultimate goal remains success for members, fans, and the broader community.

“Financial strength gives us the platform,” he said. “But it’s the people—our players, coaches, staff, and fans—who make this club what it is.”